Dear Facebook Friends — my personal Facebook account has been getting a bit out of control lately, with a several hundred friend requests a week. So, I have decided to stop posting on my personal page and to post only on my Facebook Fan page, here: https://www.facebook.com/paulbudnitzhome . Please go to my fan page and “like” the page and keep being my friend! I’ll post and answer questions there from now on.
I was out to breakfast with Huck Gee this morning, and we were talking about being artists that do business. Most artists just want to make art and most businessmen just want to make money. Huck and I are oddballs who insist on doing both, though the approach we take is quite different.
I enjoy business. Making things is fun, and selling them to people who appreciate them is fun too. For me personally it’s a lot more interesting to make a bicycle and watch a customer ride away on it smiling than to produce artwork to hang on a museum wall. But that’s just how I’m wired. I’ve had work in museums and I get how that can be fun for people as well.
Running my own business means that I’m in charge of the economics that allows me to make beautiful things. I don’t have to ask someone’s permission to take a giant leap of faith if I have an idea that’s worth pursuing — even if on the surface that idea doesn’t seem to make so much economic sense.
At the same time, I’m extremely demanding. Not of the outside world, which more or less does its own thing and is almost completely out of my control. I’m very demanding of myself, because it is my experience that working correctly, reality bends.
It’s interesting how this happens. I have an idea that I’m passionate about, which at the start seems dauntingly difficult (or just plain stupid). Like starting a high-end titanium bicycle company. I get started and I always hit a wall that it looks impossible to get over or around. This happens every time. There is always a point at which the whole project looks terminally fucked. At this point I am always looking out for it, just wondering when things are going to all go to hell.
This is the point where people tend to give up. I’m fairly stupid though, and stick to it. Relentlessly, but with a kind of gentleness that understands that disaster is part of success. It’s all the same road, you don’t get one without the other. Eventually the universe blinks and I slip through the gap, and things work themselves out.
It’s hard to explain to someone who hasn’t gone through this the power of relentless, hard work.
I’m the first to admit that I’m almost completely talentless. If I was talented I wouldn’t have to do so many different things. Man, if I could have played guitar like Johnny Cash, or draw like Huck I’d have done just that and stuck with it!
Without anything particularly special about me, I had to learn to make things out of nothing. What I learned was, just showing up is enough, if you’re willing to do it over and over and no worry so much about how it looks along the way.
Andy Warhol eats a hamburger.
BUDNITZ BICYCLES NEWSLETTER: FAST, SIMPLE & BEAUTIFUL IN 2012
A brand new year has arrived and with it comes the potential for change.
I’m fairly well known for predicting social & lifestyle trends. The art of seeing what’s coming is behind the success of the many products and companies I create. It’s how I earn my living.
2012 marks the real start of a movement away from complication & clutter, and towards quality and simplicity. Here in Colorado (where we live most of the time), high quality smaller homes are for the first time outselling giant mansions at higher prices. Less is quickly becoming more in the culture at large. Politicians who fail to recognize this are beginning to suffer. Businesses too.
Many people assume that I make bicycles for environmental reasons, but that’s not exactly the case. Reality is that I began creating my own bikes when I couldn’t find anything that was well made, fast and especially beautiful — and that wouldn’t add clutter to my life. When you own less you have to raise the standards for what you buy, and you demand more from the things you own.
Buy one of our bicycles this year. They’re made by hand, they’re stunningly beautiful, and they weigh next to nothing. They roll so godd*mn fast that we actually had to adjust the gearing on our first production models because traditional gear ratios moved too slowly.
Even better, our bicycles don’t add anything you don’t need. In a way, they actually add less.
Less clutter, less driving, less worry. Much more fun!
Happy new year.
— Paul Budnitz, Founder
(Amazing poster art above by our good friends 64Colors. Posters for sale sometime next year!)
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NEW STUFF NEWS:
We now offer swiss-made Tubus titanium racks & titanium water bottle cages. Plus, our brand new titanium riser handlebars, stems, and seatposts are in stock! We’ll be upgrading our site to a full shopping cart in the New Year, but until then individual parts can be ordered by emailing us at orders@budnitzbicycles.com.
CUT IN LINE! GET ONE OF OUR BICYCLES NOW.
There’s typically a waiting list for many of our bicycles, but we built some frames ahead and have limited sizes available for immediate delivery! Contact us or order now on our web site at budnitzbicycles.com.
Paul Budnitz Photo by Jamie Kripke.
Budnitz Bicycles new titanium riser handlebars. The handlebar shim (the fat part in the middle) is titanium as well, we’re probably the first people in the world to offer a Ti bar with Ti shim. We’ll eventually be selling the bars and shims by themselves.
Paul Budnitz, photo by Jamie Kripke.